Social media often has a negative effect on our minds. One concern is the ever-growing need to post our best self, online. Filters are used to alter our face, cover our ‘flaws’ and make us look better than we already do. The problem with this is that it gives us a false sense of reality in how we should look, and it is in our nature to compare ourselves with others. This campaign aims to lose the negative to show and embrace our true colours.
The goal of this campaign is to lose the filter and the negative impact it has on our mind, making society accept and embrace everybodies natural look. Social media platforms which support this campaign aim to improve mental health and insecurities of common users by disabling their filters for an entire month. Although each filter will still be available to use, it will be covered in a ‘negative’ filter leaving no filter the only option to take a regular selfie.