Pleasure plays a central role in sexual activity. However, there is a common perception condoms naturally reduce pleasure and ruin the moment. This campaign aims to flip this opinion on its head and be the brand which maximises pleasure and spices up one’s sex life. The campaign focuses on ‘real’ stories for everyone to try. Not only making your sexual experience with Durex more pleasurable, but being open, honest and fun can break the common sexual conventions.
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