The aim for this project was to create motion graphic ident for a new T.V. channel, 'GEN Z' targeted towards Generation Z. The tone of this channel uses a fun and vibrant approach hitting it’s target in both older and younger age groups with its friendly illustrations and occasional humour. Majority of Generation Z are in education meaning they are yet to reach maturity. An immature approach to the topic would be much more appropriate to keep the interest of this audience. My experience of being at school consisted of defacing and doodling over photos. With this in mind, this style of illustration and defacing images is very relatable to my audience.