Burger King has stood for Flame-grilling since 1954. Three out of four people prefer a flame-grilled burger, however less than a third of 18-24 year olds know that every Burger King burger is grilled, not fried. It was our mission to create an advertising campaign that drives home the single-minded proposition: 'Because Fire is Better'. We had to execute the "Flame-grilling since 1954" message in a new, relevant way that makes younger consumers want flame-grilled burgers.
We have created a bold confident campaign in which Burger King would be teaming up with the England National football team, to promote the world famous Whopper, and to motivate the English football fan base for the upcoming 2018 FIFA World Cup. The team, the fans and the whopper are fired up, and ready to go!